The logo design for FIX Thessaloniki, commissioned by Dimand S.A., reflects the transformation of the historic FIX brewery into a new urban landmark. The minimal, geometric logo draws inspiration from the arch — a defining architectural element of the site and a symbolic reference to the historic Western entrance of Thessaloniki. This gesture connects the project to both its industrial past and the masterplan envisioned by Foster + Partners. The deep brick-red colour palette echoes the ceramic materials of the original industrial buildings, honouring the heritage of the area while projecting a clear, contemporary vision for its future.