Piraeus Tower remained unfinished and unused for years despite being a dominant landmark of the port.

To mark its reconstruction and conversion into a sustainable mixed-use building, we were commissioned to design the logo that will accompany Piraeus Tower into its new era.

The morphology of the new façades of the tower, create a sense of rotational movement, through continuous shape displacement which is reflected in the logo’s proportions, diagonals, and asymmetry.

Our approach aimed to create a direct visual correlation between the logo and the new form of the building, thus enhancing the recognition and dissemination of its new identity.