The notion of the Primitive Hut –“Urhütte” in German– runs through the history of modern architectural theory. It was used in order to refocus the discipline in moments of crisis and to remind architects of their humble beginnings. The exhibition “Beginning with Basics – What is Architecture?” takes children and young people back to the imaginary beginnings of architecture in order to think together about the future of building. 

We were delighted to work with Aka on developing the identity and website of the exhibition. The choice of primary colours and the illustration of the “A” in the word “Architecture” in an organic style references a beginning.